Haier

On September 8^th local time, “Snapshot” Haier website received a group of pictures uploaded by Diego, an Italian netizen. In the pictures, there are posters on the two buildings against the blue sky. On the left is the poster of the movie Hua Mulan, and on the right is the poster of Haier fridges, with the striking “NO.1” on it. After the communication between Haier’s staff and Diego, it is known that he shot the pictures while passing the CBD in Milan.

There are multiple high-end shopping centers, financial institutions and trendy brands in the CBD in Milan. On the right of the poster of Haier fridges stands Torre UniCredit Bank — the tallest building in Italy. It gathers all kinds of elite people. According to Diego, he is a Haier sales rep of a home appliances store in Milan. The enterprises, which have posters in the CBD, are all influential. Haier has a great local reputation. He was so proud to see Haier fridges here that he shot the group of pictures.

Diego said that many families decided to purchase more food and ingredients at a time due to the COVID-19 pandemic. Haier Fridges have gained approval from local users because of large volume and long freshness keeping, satisfying the scene needs for a large stock.

Thanks to its healthy freshness-keeping scene for users, the sale of Haier fridges has been growing, bucking the depressed market trend. It is learnt that Haier fridges are equipped with the full-space freshness-keeping technology, enabling both the refrigerator and the freezer compartments to be freshness-keeping. The refrigerator compartment can provide different foods such as fruit, vegetables and dry goods with the best freshness-keeping environment. Raw and fresh produce and fish will still be fresh without blood and ice even after one week in the freezer compartment. Besides, Haier fridges employ the anti-bacterial technology that can effectively eliminate the bacteria and odor in the fridges, meeting users’ requirements for healthy storage.

The poster of Haier fridges in the CBD in Milan reflects the fact that Haier is quite popular in Italy. In the process of its brand globalization, Haier fridges have gained users’ approval while meeting their requirements for healthy storage.