Haier

On September 14^th local time, “Snapshot” Haier website received a picture uploaded by Harry, a netizen in London. In the picture, a striking Haier logo with Haier fridges and Haier washing machines on both sides is on a big screen, and a red bus is passing the big screen. After the communication between Haier’s staff and Harry, it is known that the picture was shot in front of BFI IMAX, the movie theater with the biggest screen in Britain.

BFI IMAX, which is located beside Waterloo Station in London, is the movie theater with the biggest screen in Britain. There is only one screen in the movie theater. The screen is over 20 m in height and 26 m in width. Therefore, the movie theater is one of the first options for fans. Harry said that there were many new movies recently. For a better viewing experience, he particularly selected BFI IMAX. When arriving at the movie theater, unexpectedly, he saw Haier fridges which were the same as the one in his home.

Since the outbreak of COVID-19, London has been one of the worst-hit regions in Britain. To reduce the infection risk, he has lowered the frequency of food purchase from once two to three days to once one to two weeks. Thanks to his Haier fridge, there is no need for him to worry about spoilage or nutrient loss after long-time storage.

Besides the large volume that satisfies the requirements for storage, Haier brings multiple kinds of scene experience such as preservation, sterilization, etc. The function of separate storage of dry and wet goods can provide the best preservation environments for different food such as fruit, vegetables, dry goods, etc. so as to extend the preservation period. In addition, the anti-bacterial rate of the Haier fridge reaches 99.8% in the scene of sterilization and odor removal, enabling him to eat more healthily.

The healthy scenes created by Haier fridges have gained approval from a large number of users in Britain as well as the whole Europe. In the first quarter, the sale of the HB18 series of fridges grew by 72% on a year-on-year basis in Britain. Meanwhile, the sale of the series rose by 76% in the whole Europe, bucking the trend of a depression. In the process of globalized Haier Smart Home, Haier fridges offer diversified solutions to storage and preservation to more users based on advantages of scene experience.