Haier

On September 18th local time, a group of creative pictures of a Haier air conditioner was uploaded to “Snapshot” Haier website. In the pictures, the words, “BAR DEL GIAGUARO”, are on the panel of the air conditioner. The red Haier logo perfectly matches the color of the ceiling. After the communication between Haier’s staff and Renzo, the uploader, it is known that he shot the pictures while drinking coffee at a bar in Legnano, Milan.

According to Renzo, he occasionally drinks coffee at the bar that ranks 6th locally. The words, which were on the panel of the air conditioner, are the name of the bar. The letters were made up of tiny holes. Later, considering the style of the bar, the owner changed the original Haier logo into red. He felt that it was creative and shot the pictures.

It is learnt that Haier air conditioners have a good reputation in Italy, and the air conditioner in Renzo’s home is Haier’s. Due to the pandemic, He pays more attention to healthy indoor air. His Haier air conditioner is equipped with self-cleaning function, which can clean itself, save asking staff to come for cleaning and ensure clean and healthy air. In addition, cell phones can be bound with the air conditioner so that long-distance control can be realized. What is more, air quality can be visualized via a smart app.

Besides the pictures shot at a bar, “Snapshot” Haier website has received pictures from another Italian netizen. In the pictures, Haier’s staff is installing an air conditioner. All the pictures, to a certain extent, reflect the fact that Haier is quite popular in Italy. Data shows that the sale of Haier air conditioners in Europe has risen by over 50%, bucking the trend in the depressed air conditioning industry.

In the process of its brand globalization, Haier air conditioners are constantly gaining approval from users by providing healthy air solutions for them. It is believed that, with the promotion of the “Snapshot” Haier activity, wonderful pictures will be received from more and more Italian users.