With the pandemic under a certain level of control, the pandemic prevention measures in Russia have been eased step by step and life has gradually returned to normal. On September 21st local time, a group of pictures about a Haier experience store was uploaded to “Snapshot” Haier website by Maksim, a Russian netizen. In the pictures, the Haier experience store is quite neat and clean, with a row of colorful Haier fridges lining up. It can be seen that both staff and customers are wearing masks.
After the communication between Haier’s staff and Maksim, it is known that the pictures were shot at the Haier experience store in Chelny last week. To avoid the crowds, he arrived at the store as early as it just opened in the morning. According to Maksim, he saw a live video of Haier fridges before and was very satisfied. Then he considered purchasing a Haier fridge. However, he wanted to choose in person at a store. Therefore, he came to the Haier experience store after the government gradually eased controls and restrictions. “The product is not only large in volume, but also fantastic in design.” Maksim bought a Haier fridge on the spot after the experience.
It is said by Maksim that this newly-bought fridge, which is 2 meters high, is specially designed by Haier according to Russians’ characteristic — being tall. Based on the localization strategy, Haier has built a manufacturing base in Russia. Aiming at local consumption habits and personalized demands, differentiated products have been manufactured. The wonderful performance of Haier Russia during the pandemic is a great proof of its amazing products.
During the pandemic, Haier particularly recommends its healthy fridges with large volume, meeting the local needs for storage. With the global spread of COVID-19, a strict stay-at-home order was implemented in Russia from late March to early July. The significant reduction in the times of going shopping has given rise to a sharp increase in the demands for fridges with large volume and excellent preservation. Considering the situation, Haier has been actively expanding the online market, solving tricky problems of storage and preservation for users via healthy scenes’ solutions. Besides, fridges such as the 70-cm long-lasting freshness series, which is with large volume and healthy preservation function, have been launched in time to satisfy the local user demands for healthy storage.
Facing the challenge of the pandemic in overseas markets, Haier Russia is constantly researching, developing and innovating products based on user demands. By its active online scenes’ interaction, healthy life solutions have been provided for users, which has gained approval from both users and markets. Data shows that the overall fulfillment rate of Haier Russia from January to August reaches 105%, rising by 23% on a year-on-year basis. From January to August, the fulfillment rate of fridges is 108%, growing by 17% on a year-on-year basis.
