Chinese manufacturing and culture are loved by more and more foreigners, and so are some products that represent Chinese elements. On September 29th local time, a picture about Chinese home appliances was received by “Snapshot” Haier website.
On the screen in the picture, a Haier washing machine is on one side, and a Haier fridge is on the other side. The striking words, Haier NO.1, are in the middle. On the right rear is the towering HSBC building. After the communication between Haier’s staff and Cecilia, the uploader, it is known that she shot the picture while passing by Canary Wharf, Britain.
Canary Wharf is an important financial and shopping center in London as well as in the world. According to Cecilia, brands, which are able to appear on the big screen, are great in strength. Haier’s reputation in Britain is always good. A short time ago, she purchased a Haier washing machine of the I-Pro series, which could wash clothing clean and quietly. Therefore, her love for the brand became increasingly strong.
It is learnt that the the I-Pro series, which was bought by Cecilia, is Haier’s high-end washing machine series. The series began to be launched in Britain this August. It is equipped with the function of air wash. Via micro vapor molecules permeating into clothing fibers, clothing winkles and odor can be quickly removed. The ABT dual spray anti-bacterial technology can effectively clean the remaining detergent and stains on the porthole and the seal ring. The anti-bacterial rate reaches up to 99.8%, meeting user demands for healthy laundry doing. The larger inner cylinder, which is 525 mm in diameter, can make washing cleaner, more timesaving and efficient.
The high-end quality of Haier washing machines has gained approval from mainstream channels and users in Britain. In terms of channels, as soon as it was launched, Haier’s I-Pro series entered local mainstream channels of home appliances, and was mainly recommended. Besides, the 10-kilo washer & dryer and the 12-kilo washer & dryer, which belong to the I-Pro series, were selected as “The Best Washing Machine Product” by a survey of Real Homes, an authoritative home appliances magazine in Britain.
Based on user demands, Haier washing machines are constantly upgrading the user scene of washing and care in the process of its brand globalization, gaining approval from both the markets and users. Data shows that the income of Haier washing machines grew by over 680% in Britain on a year-over-year basis in September.
