Haier India expands its Android TV series with the all new range of AI enabled 4K Smart LED TVs

·         In line with Haier’s commitment of Smarter Life with AI promise, the Next-Generation 4K Android TV combines exquisite design, striking picture quality and an immersive experience for the consumers

New Delhi, 24 February, 2021: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 12 Consecutive Years*, today announced the expansion of its Google-certified Android LED TV series. The new additions to the K-series flaunt a stunning 4K picture quality on screen sizes – 108cm(43), 127cm(50), 146cm(58), 165cm(65), and 190cm(75) respectively. The all-screen bezel-less display gives the series a slim and stylish design that enables lifelike crystal clear visuals. The reinvented TV design by Haier ensures an even more immersive viewing experience while adding a dash of style and finesse to consumers’ homes.

Inspired by Haier’s advancing technology, the 4K HDR television series comes with the latest Android 9.0 version certification with AI and can act as an IoT hub for all smart devices, allowing the users to navigate and control their connected devices seamlessly. The series comes packed with front-line innovations and smart features like Google Assistant that lets the user navigate the TV with just a voice command. Furthermore, the TV can be controlled through Bluetooth Voice remote control and Android TV mobile application to ensure an uninterrupted and seamless viewing experience for the consumers.

Haier’s new Android TV is the center of a home’s smart ecosystem – the IoT features allow the user to control smart devices with just a touch of a button or a voice command. The TV also incorporates a built-in Google Chromecast that allows users to cast their favourite content from their smartphone directly on the Android TV.

Staying true to its commitment to provide a holistic experience, the range enables effortless access to many popular streaming services and apps via Google Play Store. With this feature, users can enjoy content streaming, Live TV, and can also download their favorite apps. The Bluetooth 5.0 equipped remote control of the TV comes with Google Assistant voice built-in button and Hotkeys for Netflix and YouTube. The TV has two USB ports, along with built-in Wi-Fi. On the audio front, the K -Series TVs comes up with Dolby Digital decoder and high-quality surround sound, users will be able to relish theatre like sound effect at their homes. 

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “With the launch of new Google Android K-Series Televisions, we are strengthening our commitment to provide IoT and AI-powered smart homes to our consumers. At Haier, we believe that the solution lies in addressing the evolving needs of our consumers through innovative products powered by cutting-edge technologies. The new way of life has made people realize the need for a more connected and smart living eco-system. We are thrilled to present our latest entrants in our television range and take a step ahead in transforming Indian modern homes. With our new Smart LED K-Series TVs, we look forward to providing our customers with an entertainment prowess that caters to their need for on-demand content without any complicated hassles.”

Furthermore, Haier is augmenting the reality of smart home products being an aspirational utility and not just a luxury. Keeping in sync with its diverse range of smart products, Haier’s new range of Smart TV further bolsters its aim of transforming modern Indian contemporary homes and create a connected living experience for its consumers.

Pricing & Availability:

The new Haier K- Series TV will now be available across India at the below prices:

LE43K6600UGA | 108cm(43)| INR 51,490

LE50K6600HQGA | 127cm(50) | INR 63,490

LE58K6600HQGA | 146cm(58) | INR 90,490

LE65K6600HQGA | 165cm(65) | INR 1,06,990

LE75K6600HQGA | 190cm(75) | INR 2,09,990

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Established in 1984, Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has established 10+N open innovation systems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks around the globe, it has gone deep into 160 countries and regions globally, serving more than 1 billion users’ families. (Data as of January 2021)

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

*According to the Euromonitor ranking 2021

MEDIA CONTACT: For more information, please contact:

Shiraz Khalid I shiraz.khalid@2020msl.com

Anushree Sahay | anushree.sahay@2020msl.com 

Rajan Sharma | rajan.sharma@2020msl.com