Haier India Celebrates Successful Sponsorship of Noida Monsoon Run 2024

Haier India, the No. 1 global major appliances brand for 15 consecutive years, has successfully concluded its role as the title sponsor of the Noida Monsoon Run 2024, held on Sunday, 14th July. This sponsorship marked Haier’s second consecutive year supporting the event, which saw over 1800 enthusiastic runners from Noida and surrounding areas participate in runs spanning 10 Miles, 10KM, and 5KM.

As the title sponsor, Haier enjoyed prominent brand visibility throughout the event:

1. Brand Name Presence: Haier was prominently featured as the title sponsor, ensuring top-tier visibility across all event communications.

2. Logo Display: Haier’s logo adorned the main backdrop, race BIBs,T-shirts, and the Start/Finish Gate, ensuring widespread recognition among attendees and participants.

3. Product Showcase: A dedicated 20ft x 20ft area allowed participants and spectators to experience Haier’s innovative product offerings first   hand, including our self-cleaning washer, self-clean AC, and more.

4. Comprehensive Coverage: Extensive video and photography coverage  captured Haier’s engagement and the vibrant atmosphere of the event.

5. Event Creatives: Haier’s brand presence was amplified through inclusion in all event creatives and promotional materials.

6. This sponsorship not only enhanced Haier’s brand visibility but also underscored our commitment to promoting a healthy lifestyle among consumers in India. Haier products, known for their innovation and efficiency, contribute to healthier living through features such as self-cleaning technologies, ensuring cleaner and greener environments for users.

Moreover, aligning with our commitment to Environmental, Social, and Governance (ESG) initiatives, the Noida Monsoon Run 2024 focused on the theme of 'For Green & Clean Noida'. As part of this initiative, participants received free plants, contributing to the greenery of Noida and promoting environmental sustainability. This effort reflects Haier India’s dedication to fostering a green India through community engagement and responsible corporate citizenship.

Haier India continues to innovate and lead in the consumer durables sector, leveraging platforms like the Noida Monsoon Run to connect with communities and promote a healthier, more sustainable future.