Haier India Partners with JioHotstar as the Title Sponsor for Match Center Live at the ICC Men’s Champions Trophy 2025

New Delhi, 17th February 2025: Haier Appliances India, the No. 1 global major appliances brand for 16 consecutive years, has announced its association as the Title Sponsor for Match Centre Live on JioHotstar for the upcoming ICC Men’s Champions Trophy 2025, scheduled from February 19 to March 9, 2025.

The partnership reinforces Haier’s dynamic and innovative Sport-o-Tainment marketing strategy, aimed at engaging premium, young, tech-savvy, and modern consumers by leveraging major sporting events. Strengthening its commitment to enhancing fan experiences, Haier India will further amplify its brand visibility on a global stage during this highly anticipated cricketing spectacle.

Tapping into the unifying power of cricket in India, the leading consumer durables brand anticipates a significant boost in brand recall as the nation comes together to cheer for the Men in Blue. The ICC Men’s Champions Trophy presents an opportunity for Haier India to strengthen its connection with millions of cricket enthusiasts and fans by strategically integrating its brand into the digital landscape.

Commenting on the exciting collaboration, Mr. NS Satish, President, Haier Appliances India, said, “Cricket is deeply embedded in India’s culture, bringing together fans across generations. Over the years, Haier India has strengthened its connection with Indian consumers by partnering with leading global and national sporting events. Our latest collaboration with JioHotstar for the ICC Men’s Champions Trophy further solidifies this commitment, allowing us to engage with cricket enthusiasts, young audiences, premium consumers, and Indian households alike. This partnership not only amplifies our brand presence but also reinforces Haier as an innovative, challenger brand, seamlessly integrating technology with the passion of cricket.”

As the Title Sponsor of the Match Centre Live, Haier India will feature prominently across all digital platforms, offering exclusive coverage of live match statistics, expert insights, and thrilling commentary, making it the go-to destination for cricket enthusiasts. The partnership will bring Haier’s innovative products directly to the purview of fans, leveraging the massive reach of JioHotstarthrough Connected TV (CTV) and Mobile channels.

This partnership will also feature a series of high-impact TV commercials across multiple Haier product categories during the tournament. These commercials will showcase Haier’s cutting-edge, premium home appliances, including Refrigerators, LED TVs, Washing Machines, and Air Conditioners, reinforcing the brand’s commitment to delivering high-quality, technologically advanced offerings that make everyday life smarter, more comfortable, and convenient for Indian consumers.

Aligned with its Sport-o-Tainment marketing strategy, Haier has previously leveraged multiple premium sporting events like ICC Men’s T20 World Cup 2024, Euro Cup, Roland-Garros Tennis tournament and Indian Premier League. This collaboration aligns with Haier's mission to deliver top-notch performance through industry-leading innovations, creating more opportunities for engagement with young, modern and tech-savvy householders.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Media Contact

Kiran Hrishikesh: kiran.hrishikesh@haierindia.com

Anweshan Bose: anweshan.bose@2020msl.com | +91 9051858814