Haier Introduces the Lumiere Series: India’s Only 4 Door Convertible Side by Side Refrigerator Range

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is redefining refrigeration with the launch of its new Lumiere Series, India’s only 4-Door Convertible Side-by-Side (SBS) range of refrigerators. With this launch, Haier becomes the only brand to be manufacturing 4 door side by side refrigerators in India. This innovative series combines cutting-edge AI-powered technology, convertible storage, and premium aesthetics, offering an intelligent, flexible, and energy-efficient refrigeration experience. Designed for the modern Indian household, the Lumiere Series delivers unparalleled convenience and innovation, setting a new benchmark in refrigeration.

Continuing Haier’s legacy of customer-inspired innovation, the Lumiere refrigerator is designed to elevate both convenience and lifestyle, seamlessly blending advanced technology with premium aesthetics. Available in stunning Mirror, Glass, and Steel finishes, this stylish refrigerator series is crafted for modern, premium Indian households, effortlessly complementing contemporary interiors. The new range builds upon Haier’s expertise in pioneering innovations such as Bottom Mounted Refrigerators (BMR), 100% Convertible Side-by-Side Refrigerators, and Smart Sense AI—each developed to meet the evolving needs of consumers.

With a spacious 520L capacity, including a 350L fridge section, 90L convertible space, and an 80L freezer zone, the Lumiere series caters to diverse storage needs while offering unmatched flexibility. The innovative Convertible Storage System allows up to 85% of fridge space, ensuring maximum adaptability & storage. Designed to enhance everyday convenience, the Lumiere series is more than just a refrigerator—it's a statement of style and intelligent functionality, perfect for modern Indian homes that demand both sophistication and efficiency.

Taking innovation a step further, the Lumiere refrigerator range introduces India’s first colorful digital display panel, enhancing its premium look while providing intuitive controls. Powered by AI-driven Smart Sense Technology, the refrigerators adapt to user behavior, optimizing cooling while reducing energy consumption. Additionally, Wi-Fi connectivity allows for remote control, offering users enhanced convenience and a seamless, tech-enabled experience.

Commenting on the launch, Mr. NS Satish, President - Haier Appliances India, said, “We take immense pride in revolutionizing the Indian home appliance industry with the launch of India’s first locally manufactured 4-Door Refrigerator. This milestone reflects Haier’s unwavering commitment to customer-inspired innovation and technological excellence. The Lumiere series is more than just an appliance—it represents a new era of intelligent, design-forward, and high-performance refrigeration, tailored to the evolving needs of modern and premium Indian consumers. At Haier India, we continue to redefine industry standards by delivering offerings that blend convenience, efficiency, and cutting-edge advancements, reinforcing our position as a leader in the market.”

The Haier Lumiere range of refrigerators will be available starting at INR 1,24,490 in India. The newly launched Haier refrigerator can be purchased through the Haier website, leading e-commerce platforms, and retail outlets nationwide. It is available in three models, including:

·         HRB-600MGU1– Mirror Glass Finish

·         HRB-600KGU1 – Black Glass Finish

·         HRB-600IS – Inox Steel Finish 

Detailed overview of features:

Impressive Storage Capacity

The Haier Lumiere 4-Door refrigerator offers an expansive 520L capacity, making it an ideal choice for large households or anyone needing extra storage without compromising on organization. The 350L fridge section provides ample space for fresh produce, beverages, and daily essentials, ensuring easy accessibility. The 90L convertible section adds unmatched versatility, allowing seamless switching between fridge and freezer modes based on storage needs. Meanwhile, the 80L dedicated freezer zone ensures optimal conditions for frozen foods, ice creams, and meal preps. With its intelligent space management and customizable storage, the Lumiere range elevates convenience, offering a premium and clutter-free experience for modern homes.

Convertible and Customizable Storage

The Lumiere Range features an innovative Convertible Storage System, allowing you to customize the space according to your needs. You can easily convert the Fridge Section into a Freezer, adding 170L of freezer space, or switch the Freezer into a Fridge, expanding storage to 440L—covering 85% of the total fridge area. This versatility ensures optimal storage for different types of food, whether you need more space for fresh produce or frozen items. Additionally, the My Zone feature helps preserve the taste and aroma of delicacies by allowing precise temperature adjustments through a Colorful Digital Panel on the exterior.

Sunlit Interior for Enhanced Visibility

The Lumiere Range is equipped with India’s largest surface display LED panel (2x2 ft.), offering an exceptionally bright and clear view of the fridge’s contents. The panel gradually illuminates with an advanced IPX5 waterproof LED lighting system, enhancing visibility and accessibility to every corner of the fridge, ensuring no item goes unnoticed. This seamless blend of functionality and aesthetics makes the refrigerator not only highly practical but also visually striking, elevating the overall kitchen experience.

India’s First Colorful Digital Display Panel

The Haier Lumiere Range sets a new benchmark in India’s refrigerator market with the introduction of a Colorful Digital Display Panel, a first of its kind. This vibrant and modern touch panel enhances the refrigerator’s premium aesthetics while offering intuitive, user-friendly controls. With just a touch, users can effortlessly adjust the temperature, access settings, and operate key functions, ensuring a seamless experience. The color-coded display simplifies navigation, complementing the sleek and futuristic design of the Lumiere Range.

My Zone

My Zone is an exclusive feature of the Haier Lumiere Series, offering customizable storage for different food preservation needs. Designed for convenience and freshness, My Zone allows users to store delicate items like cheese, beverages, and spices with optimized temperature settings to maintain their freshness and aroma. With a digital control panel, users can choose from three specialized modes:

1.       Cheese Mode: Keeps cheese & all dairy products fresh and prevents them from hardening or drying out.

2.       Beverage Mode: Chills drinks to the optimal serving temperature.

3.       Spices Mode: Preserves the aroma and potency of spices.

Once the mode is selected, the refrigerator automatically adjusts the temperature of My Zone to provide the best storage conditions. With My Zone, users get enhanced flexibility and freshness, making everyday storage more efficient and hassle-free. It’s the perfect solution for those who love to keep their favorite delicacies in prime condition.

Smart Sense AI and Wi-Fi Enabled Features

Haier’s Lumiere Range is designed for intelligent performance and seamless convenience, featuring Smart Sense AI and Wi-Fi Connectivity. Smart Sense AI utilizes advanced sensors and algorithms to track usage patterns, dynamically adjusting cooling to maintain optimal freshness while reducing energy consumption during low-usage periods. Additionally, the Wi-Fi Connectivity feature enables users to remotely control temperature settings, monitor inventory by enabling smart food management  and access key functions via their smartphone—ensuring a smarter, more efficient kitchen experience anytime, anywhere.

Dedicated Storage for Fruits and Vegetables

Haier’s Lumiere Range is designed to keep fruits and vegetables fresher for longer with dedicated storage boxes that maintain optimal humidity levels. This ensures that produce stays crisp while preventing odor mixing. Additionally, the Anti-Bacterial Technology (ABT) eliminates 99.99% of bacteria, reducing contamination and extending food shelf life. With these advanced features, the Lumiere Range promotes healthier eating habits and ensures maximum freshness for your ingredients.

ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 16 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

Media Contact

Kiran Hrishikesh: kiran.hrishikesh@haierindia.com

Anweshan Bose: anweshan.bose@2020msl.com | +91 9051858814