Haier Takes Sport-O-Tainment to New Heights as Official Partner of the Australian Open for the Next Three Years

India, 10^th November’24: Taking its unique sport-o-tainment marketing strategy to the next level, Haier, the number one brand in the household appliances sector, proudly announces its global association as the official TV & Appliances partner of the Australian Open and the Summer of Tennis events. This three-year collaboration highlights Haier’s global commitment to excellence in sports and enhancing lifestyles through innovative technology.

By aligning with one of the world’s most prestigious sporting events, Haier aims to blend the excitement of world-class tennis with its state-of-the-art smart home innovations. This partnership goes beyond traditional sponsorship, focusing on delivering immersive fan experiences and showcasing how Haier’s advanced kitchen, laundry, and climate control appliances integrate seamlessly into modern living, offering both convenience and sophistication.

With over 1 billion tennis fans globally, the sport epitomizes elegance, precision, and high performance—values deeply embedded in Haier’s philosophy. These shared qualities make Haier’s role as the Official Partner of the Australian Open a natural fit, underscoring its dedication to creating exceptional experiences through innovative design and a meticulous attention to detail.

Commenting on the partnership, Mr. NS Satish, President - Haier Appliances India, said, "We are thrilled to partner with the Australian Open, one of the most iconic sporting events in the world. This collaboration represents a significant milestone in our globalization journey, reflecting Haier’s commitment to connecting with consumers who appreciate sophisticated design, premium experiences, and exceptional performance globally."

As a global leader in smart and connected ecosystems, Haier continues to craft extraordinary experiences that meet the evolving needs of its consumers. The partnership with the Australian Open represents a perfect synergy, combining the precision and elegance of world-class tennis with Haier’s innovative smart home solutions.

During the tournament, Haier will engage fans through dynamic on-site and online activations, creating memorable experiences that celebrate the passion of tennis. Beyond the court, Haier’s support for grassroots tennis clubs reflects its commitment to inspiring communities, nurturing future champions, and promoting active lifestyles.

This collaboration strengthens Haier’s position as a global sports marketing leader and pioneer in smart home innovation. By merging the excitement of sports with cutting-edge technology, Haier sets new benchmarks for leadership, innovation, and inspiration, shaping a smarter, more connected future.

For more information about the match schedule or latest game results, please visit - https://ausopen.com/articles/news/australian-open-2025-dates-announced

 ABOUT HAIER INDIA

Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 15 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities', Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an "A+D+H" portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.