HVAC Product Launch Event in Tanzani

On April 19, 2024, Haier Tanzania hosted an HVAC product launch event, inviting over a hundred engineering channel partners to participate. During the event, a variety of new air conditioning products were introduced, alongside the unveiling of a high-end brand strategy, marking a significant milestone for Haier's localization branding efforts in Tanzania.

At the onset of the meeting, Mr. Liu Chi, General Manager of Haier Tanzania, shared insights with the partners regarding Haier's  breakthrough in the local market. In 2023, members of yanga became ambassadors of Haier Tanzania, greatly enhancing brand visibility. Simultaneously, through transformations in product, distribution channels, retail, and digitalization, Haier optimized its product lineup, built service capabilities, empowered business development, and met customer demands. As of 2024, Haier Tanzania has achieved an impressive year-on-year revenue increase of 158%.

Subsequently, Mr. B provided a comprehensive overview of the development strategy, its journey, production manufacturing system, products, and services of Haier Intelligent Buildings. In terms of products, Haier will introduce a new floor-standing air conditioner in Tanzania, with an air flow distance of up to 20 meters and a 160-degree wide-angle air supply. In MRV5 aspects, focusing on local climate and project conditions, Haier will offer customized, one-stop services for customers in areas such as corrosion resistance, aiming to create a classic African engineering model for HIB. In Q1 of this year, Haier air conditioners in Tanzania have seen a year-on-year doubling of revenue., exceeding the total sales of 2023.

The event also featured interactive sessions with partner participation, where attendees expressed their appreciation for Haier's professional air conditioning product solutions and expressed high expectations for Haier's future performance in Tanzania. The launch event received coverage from local mainstream media.

In the future, Haier Tanzania will focus on local demands, deepen market penetration, and collaborate with partners to prioritize user experience. From product iteration to marketing touchpoints and purchasing experiences, Haier will provide comprehensive high-end and scenario-based brand solutions for local users.